An average everyday person that pays attention to life and the world around them.

Sign of the times being contemporary and of course, consumers, those of us who shop, watch, participate in daily living activities.

It suggests people who are up-to-date with news, technology and culture, and who are also deliberate consumers who are aware of advertising and marketing.

It makes me think of my family, friends and co-workers sharing information and ideas.

A variety of consumers from all areas of life and the country bringing ideas together to influence decisions. Consumers are not all of a set background to elicit standard, boxed answers, but will provide useful insights.

To me, "Contemporary Consumers" covers a large group of consumers with interests in the "up-and-coming," whether that be technology, television, movies, environmental issues, politics, or a myriad of other things. Someone that is up on current events and trends. The image is of someone that knows what is happening in the world but is well rounded and exposed to other parts of life such as sports, fashion, and fun.

I think it is just that. We are all normal consumers from all walks of life. We are all interested in having our opinions mean something. We all buy things, watch television and all have opinions. In fact that is what makes us contemporary.

It means people watching, shopping, purchasing in a modern environment. What does this consumer think of TV, advertising etc. in today’s world?

Contemporary Consumers makes me think of the every man and woman out there. The standard person in society as a consumer. Images that come to mind are people that shop in the grocery stores, malls, and sitting at their tv with the family enjoying each others company.

When I think about "Contemporary Consumers", I think about tech savvy people who are up to date with current events and trends. People who have a wide range of interests and are tolerable of different cultures and opinions.